The international research team, led by Annenberg professor Emily Falk, aggregated data from more than 500 participants ...

Source: Walther, ChatGPT-4, 2025 / OpenAI In the shadowy intersection of psychology and technology, a new form of influence is emerging—one that operates with surgical precision, learning from our ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

New research from the Wharton School’s Generative AI Labs shows how large language models can be coaxed into ignoring safety guardrails by the same psychology tricks that work on real people. The ...

Inoculation Theory compares persuasion to a virus — and resistance to a vaccine. This documentary explains how the concept works and why it matters in psychology.