Emotion-driven copy, tailored to audience needs, is more persuasive ... human psychology. 🧠 As someone who's started their own design business, I've seen firsthand how the proper CTA can make all the ...

For example, for all the Abrahamic religious doctrines ... free of the much discredited metaphysical and religious worldviews. He offers us a clear and persuasive way to think about morally evil acts ...

Want to win an election? Talk about values more than policy, tell a compelling story, paint a bright future and find ways to ...

A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

The lack of wider community support available for people severely affected by mental illness such as supported housing, employment help, debt advice and access to independent advocacy can exacerbate ...

We learn through imitating others, and it is mostly an unconscious action. Is mirroring used in persuasion? Created with Sketch. When you want to persuade or influence a person, mirroring can be ...

We invited teenagers to write miniature memoirs about meaningful moments in their lives. Read the 20 winning stories. By The Learning Network This year’s Super Bowl was likely the biggest ...

The Trump administration is reportedly aiming to make examples of sanctuary cities—which have policies not to cooperate with the federal government on immigration enforcement—by conducting ...

The film focuses on a series of hunger strikes organized by those incarcerated at California’s Pelican Bay State Prison, in protest of conditions in highest-security prisons. By Alissa Wilkinson ...

After analysing thousands of campaigns and millions in ticket sales ... ticket or mix up messages depending on who's shown up to your past gigs. These are prime examples of how tailored, purposeful ...