Marketing agency MacMartin, based in Derby, has been awarded UK government funding for a research project focused on ...
By Peter Atsu DOTSE Ghana’s small and medium-sized enterprises (SMEs) drive the economy but often feel short-changed by the tax system designed to support them. Despite reforms, digital tools and ...
A significant majority of daily behaviours are driven by habit rather than conscious decisions, raising important questions for organisations ...
Dark Patterns And Deep Manipulation: Regulating Psychological Exploitation In Indian Digital Markets
The deceptive or manipulative user-interface designs that trick or coerce users into the actions that are against their best ...
When Max Osborne talks about the power of influence, he isn’t speaking in abstractions. A former snowboarder turned data ...
Thinking about starting your own PR firm? It’s a big step, but totally doable if you plan it right. Lots of guides make it ...
Simplified In Short on MSNOpinion
How Inoculation Theory Explains Resistance To Persuasion
Inoculation Theory compares persuasion to a virus — and resistance to a vaccine. This documentary explains how the concept ...
Share and Cite: Berlagosky, G. , Furer, T. and Silbering, J. (2025) Influence of Manipulative Marketing Tactics. Open Journal of Business and Management, 13, 4093-4113. doi: 10.4236/ojbm.2025.136222 .
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