TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing ...

Marketing agency MacMartin, based in Derby, has been awarded UK government funding for a research project focused on behaviour change campaigns.

You can’t read people’s minds but you can certainly try to understand their patterns. These books won’t turn you into a manipulator but make you aware, empathetic, and articulate.

By Peter Atsu DOTSE Ghana’s small and medium-sized enterprises (SMEs) drive the economy but often feel short-changed by the tax system designed to support them. Despite reforms, digital tools and ...

The deceptive or manipulative user-interface designs that trick or coerce users into the actions that are against their best ...

A significant majority of daily behaviours are driven by habit rather than conscious decisions, raising important questions for organisations ...

A longstanding push for urgent action on environmental toxins is landing in an unprecedented time in American politics.

Unchecked artificial intelligence may soon outthink, outmaneuver, and eventually replace human beings — unless we impose real ...

When Max Osborne talks about the power of influence, he isn’t speaking in abstractions. A former snowboarder turned data ...

Thinking about starting your own PR firm? It’s a big step, but totally doable if you plan it right. Lots of guides make it ...

New research reveals that people find AI-delivered political arguments convincing. This could help bridge political divides—or fuel polarization.