Samsung is rolling out the most compelling promotions of the year for Black Friday and the Galaxy S24 Ultra is at the center of it all. On the official store, if you purchase the 512GB version of the Galaxy S24 Ultra, you will only pay the price of the 256GB model ( “double the storage on us”) and this alone saves you $120.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Ahead of Black Friday, Walmart has discounted Samsung's latest flagship by $350, dropping it to $950—nearly matching the original launch price of the S24

Is there anything wrong with the Galaxy S24 FE sitting in front of me — at $649, to be precise? No. It’s fine. Its battery goes all day. It plays demanding games. It’s reasonably priced. These are all good things.