In fact, when I read the best-selling book Nudge by the behavioral economists Richard Thaler and Cass Sunstein, I saw that they referred to Cialdini as the “great guru of social influence.” ...

Grow with the principles of positive psychology. Positive psychology focuses on building what’s good in your life. You’re more likely to experience growth and happiness when your mind is in a ...

The positive psychology movement is known for helping people improve their happiness, well-being, and productivity. This remarkable and practical book list will help you do just that.

Bob Cialdini is the world's expert on the topic of influence, and his research has uncovered 6 key principles of persuasiveness. Skip to main content Mobile Navigation ...