Business Insider3y
Leaked deck reveals Klarna's big push into advertising as it looks to compete with buy now, pay later firms like Affirm and Afterpay
Brands can also supercharge their ads through comparison shopping, by running product listing ads through a connection with Google search, says Klarna. Klarna's acquisition of Toplooks allows ...
Retail Dive10y
Walmart.com exec says mobile deserves starring role in SEM, product searches
PLA versus search The rapidly rising growth of product listing ads also points to shoppers’ tendencies to search for products on mobile devices, prompting brands to allocate some of their ...
Warc1y
10 marketing trends ahead and 3 things to do right now: Adobe Digital Index
The reason? Product listing ads, Google's fast growing ad format that shows ads with the product image, price and product name in response to relevant search queries. Already, Google's product ...
MediaPost1mon
Google's Srinivasan Adds Commerce To Ad Remit
Srinivasan's AI leadership also includes launching AI-powered interactive product listing ads for shoppers, such as 3D rotation and Virtual Try-on experiences. She led the rebuild of Google ...