As media agencies spar with The Trade Desk over transparency and control, brands are re-evaluating how media is bought, ...

As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating ...

Yassir has acquired Kawarizmi as it expands into advertising and retail media across Africa, the Middle East and Europe.The deal adds programmatic advertising capabilities to Yassir's platform, ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...

Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising ...

Digital ad impressions grew sharply in 2025, rising more than 2.5 times over 2024, according to TAM AdEx. The services sector led advertising activity, while e-commerce online shopping emerged as the ...

TV advertising was built for a simpler world twenty years ago: a dozen sellers, a few currencies, 30-second spots, and human-driven workflows. With broadband, mobile phones, smart TVs with streaming ...