From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

You never know when an interaction with a person may be your last. Stay attentive and mindful, and make the most of the ...

Think you'll always be the same? Psychology says otherwise—your identity evolves with experiences, relationships, and even AI ...

A couple sits together on a sunny park bench. He appears to be studying the passing clouds; she’s absorbed in a novel. Some passersby might think, How sweet. Others might see them as ...

The researchers anticipated that participants with high levels of negative emotionality or neuroticism would have higher ...