Gum chewing did not significantly alter glutathione.

Riddle me this: how can it be that reading these words activates nearly identical word-sensitive patches of the brain's visual system in you and nearly every other reader of this story? And that a ...

For years, researchers have debated how our brains consistently develop areas specialized for recognizing faces, objects, ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

A deepfake scam cost one company $25M in 2024. Learn how human psychology fuels cyber attacks—and how IAM can stop them.

Hybrid Intelligence arises from the synthesis of human cognition — with a holistic understanding of brain and body, self and ...

Research shows that how we process sensory information from our environment significantly impacts stress levels and overall ...

Preaching can be a powerful tool to re-engineer identity, which can help us stick with healthy habits, said author and behavioral design expert Nir Eyal.

Learn strategies for breaking bad habits and building positive ones that stick, based on cutting-edge research in ...

Discover the psychology behind casino bonuses and why players are drawn to rewards. Explore how incentives like free spins, cashback, and loyalty programs impact player behavior and enhance the ...

Doomscrolling, procrastination, laziness. What’s causing us to form habits that our rational selves know to be bad for our ...

Embarking on a personal transformation, often termed a “glow up,” encompasses more than just external changes; it’s about ...