The book is highly readable but also a serious study of behavioral economics as an example of a paradigm shift ... Heine, and Ara Norenzayan have pointed out that nearly all research in psychology is ...

including psychology, sociology, anthropology and philosophy. Economics centers on understanding human behavior, but economists approach that question very narrowly. In the book we try to make the ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

He is currently working on a new book, Addiction: A Behavioral Economics Perspective, to be published by Routledge/Psychology Press.

Understand the psychology that underpins economic decision-making. What’s behind financial anomalies? What drives customer behaviours? How does human decision-making influence economic outcomes? This ...

This course is compulsory on the MSc in Psychology of Economic Life. This course is not available as an outside option. Psychology of Economic Life presents a social psychological approach different ...