Difference Between Qualitative & Quantitative Analysis for Managerial Decision Making. When you make business decisions as a manager, you take into account qualitative factors like reputations, ...

Qualitative analysis deals with intangible, ... The distinction between qualitative and quantitative approaches is similar to the difference between human and artificial intelligence.

When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...