As a mom to two tweens, I have to say I love this middle childhood stage. From the ages of ...

Close to two-thirds of tweens use AI at least once a month, according to a Common Sense media report. But many say their parents aren't talking to them about how to use it safely. About 47% of kids ...

In some circles, there has been a running conversation about the disappearance of tween culture in music. The kids seem to be jumping from preschool programming straight into adult territory, leaving ...

When my daughter Ella turned 10, she suddenly had nothing to wear. The rainbow dresses and unicorn prints she’d happily worn from brands like Hanna Andersson and Tea Collection suddenly felt too ...

When Sylvana Durrett and Luisana Mendoza Roccia co-founded children’s shopping site Maisonette in 2017, they aimed to fill what they saw as a major gap in the market: an online destination to shop for ...

Parents may have heard of the dangers of being a "helicopter parent." They hover so closely over their kids that they never get a chance to develop independence and resilience. But avoiding this is ...

They grew up as part of the latchkey generation, left largely unsupervised in the hours after school. Now, a large segment of Gen X parents consider child care a necessity, not only for very young ...

If you click on links we provide, we may receive compensation. Including Nike sneakers, Jansport backpacks, and Hollister hoodies By Jeaneen Russell Mom of two Jeaneen Russell runs every ...

Where are the “Sephora tweens” now? More than two years after that term catapulted through the cultural lexicon as Gen Alpha’s first tweens entered the beauty industry — often in droves, with a ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...