Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling ...

Goofy Goobers, it's your day! Today, July 14, is National SpongeBob Day. The sponge and fry cook that everybody loves first walked onto our screens and stole our hearts back on May 1, 1999, when ...

LEGO has announced two new sets based on the classic animated series SpongeBob SquarePants. First up is a sizable Bikini Bottom set for $219.99, followed by a much smaller SpongeBob SquarePants Figure ...

EXCLUSIVE: Nickelodeon has picked up additional seasons of its longest-running series, SpongeBob SquarePants, and its spinoff The Patrick Star Show. SpongeBob SquarePants, starring Tom Kenny, has been ...

Something may be amiss in Bikini Bottom. The internet is swirling with rumors that Patrick Star will be leaving SpongeBob SquarePants, and that’s precisely how the reports are being worded. Not that ...

3M Company is transitioning from a litigation-driven narrative to an execution-focused story as major PFAS liabilities are now resolved and structured. MMM delivered 200 basis points of adjusted ...

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian. The company today launched a new code-free interface that helps non-technical users ...

Media mix models have helped advertisers make sense of marketing effectiveness since the 1960s. As platforms lean further into automated, probabilistic optimization, it becomes tempting to hand over ...

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The new "SpongeBob Movie" arrives in theaters Friday, Dec. 19. There's a fair amount of bathroom humor and some scary images of a zombie sailing crew and Underworld monsters. Parents will appreciate ...

J.S. Gornael has a BA in English with a Creative Writing Emphasis in Poetry and an MFA in Fiction. He has taken workshops in poetry, fiction, and non-fiction (though mostly the second). Half-cinephile ...