LeBron James trades the court for the course in a star-studded campaign celebrating the ultimate performance crossover.

The new movie "Air," which debuted on April 5, tells the story of how Nike landed Michael Jordan as the face of its basketball division and created the first Air Jordan sneakers. The shoes — and the ...

Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike ...

It was only a matter of time before Nike referenced its .Swoosh (pronounced “dot Swoosh”) virtual platform on a physical sneaker release. That time has arrived with the first look at a “.Swoosh” Air ...