Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap ...

Ready to design a logo for your startup? Make sure you spend some time carefully thinking about the color scheme. As it turns out, the colors of a company logo are about more than aesthetic ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

You probably know that black is a color of mourning in the West and red is a lucky color in China. But did you know that green is the color of death in South America? Or that blue is the color of love ...

The color and lighting choices you make when producing marketing photography can deeply affect how your brand is viewed. For example, relying heavily on red in images can spark excitement, whereas ...