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Conscientiousness appears to be about 40 to 50 percent heritable, so conscientious parents tend to raise conscientious kids.

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Every Saturday morning at the Fort Atkinson Farmers Market, you can spot the “marshmallow guy” before you even see his booth—his laughter and upbeat energy are part ...

You've probably heard of the infamous "marshmallow test," in which young children are asked to wait to eat a yummy marshmallow placed in front of them while left alone in a room for 10 to 15 minutes.

The marshmallow experiment is considered a test of children's self-control, and examines how well they can suppress impulsive behavior and work toward long-term goals.

Like the child in the famous psychological marshmallow test, he was able to wait for only five or six minutes, but no more. He must eat his treat. Now!