The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

Social media has been flooded with reactions since the ... million in salary cap space, the Utah Mammoth are positioned to make significant roster moves. Fans are eager to see how the team will ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...