Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.

Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end ...

YouTube introduces 30-second unskippable ads on TV apps, with 60-second versions in testing, pushing Premium subscriptions as viewers face longer forced commercial breaks.

Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video ...

GetHookd, a platform that specializes in AI-powered tools for ad generation and competitor analysis, has released a new guide on the importance ...

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern ...

Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...