Optical illusions are interesting visual phenomena that deceive the brain into seeing something differently from what is real ...

In its most basic form, dopamine décor looks like a use of bold colours, playful patterns, nostalgic objects, and lots of ...

Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to scientific advancement.

Severance ’s use of green could have multiple interpretations. As seen in the goat room, it could indicate flourishing growth ...

Color perception is a fascinating puzzle in psychology and neuroscience. How do people experience color, and is that ...

The Open Brain Institute (OBI) launches as a global non-profit advancing neuroscience, AI, and brain research through digital ...

Discover how colours impact our emotions, behaviours, and subconscious thoughts, from marketing strategies to interior design ...

Blood tests showed elevated eosinophils, which can be a sign of a parasitic infection, among other things. They searched for ...

Buttermilk yellow, linen shirts, statement sunglasses… The fashion team have spring on the brain and if you’re in need of ...

The seemingly trivial distinction between mind and brain has profound implications for modern science. The “hard problem of ...

The average adult brain only weighs about 3 pounds, yet it is one of the most complex and vital organs of the human body.

In today's optical illusion challenge, a tricky brain teaser tests your observation skills. Hidden among a sea of "20s" is a ...