As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

James Blake is a Grammy-winning musician who felt the traditional music business wasn't working for him. So he took all of his business in-house.

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...