As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

James Blake is a Grammy-winning musician who felt the traditional music business wasn't working for him. So he took all of his business in-house.

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

On the surface, Shark Tank is precisely what it appears to be: a reality television series where ambitious entrepreneurs ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Dubai, UAE, Dentsu MENA, a leading integrated marketing solutions company, announced a strategic partnership with VWO, a world-leading customer experience, AB testing and conversion optimization ...

RowShare is an innovative data management tool built on the belief that every client’s unique processes deserve better than generic spreadsheet platforms. RowShare offers a suite of features that ...

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