Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social ...

Smartly announced today an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon's premium CTV inventory, including Prime Video and Fire TV, and ...

Smartly's integration with Amazon DSP unifies social and CTV campaigns, pairing creative with full-funnel activations and reporting across Amazon's streaming inventory.

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

Viant Technology Inc (DSP) reports a robust 22% revenue increase and secures major clients, setting the stage for accelerated ...

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Add Yahoo as a preferred source to see more of our stories on Google. DSP driver Jerome Sloss addresses a Teamsters rally in support of New York City's Delivery Protection Act. (Photo: FreightWaves) ...