About six months after fast-casual Asian concept and virtual restaurant company Wow Bao first announced its foray into the metaverse with an NFT-based tiered membership rewards program, Wow Bao is now ...

Starbucks is leaving the NFT business with the shut down of its beta rewards program. Credit: Jakub Porzycki/NurPhoto via Getty Images The Starbucks NFT rewards program will soon be no more. In late ...

While we’ve known for over a decade that punch cards are not enough to keep customers’ interest, as it turns out—traditional digital rewards programs are starting to become passé as well. Enter the ...