Trae Young recently detailed why Jordan Brand was the one for him following his recent split from longtime sponsor Adidas.

Orlando Magic forward Paolo Banchero explained why the Air Jordan 40 is the best basketball shoe he has ever worn on the ...

In a candid podcast appearance, former NBA player Kenny Thomas recounted a moment when he nervously asked Michael Jordan for ...

Michael Jordan's 40th signature shoe just officially dropped, and it bears some resemblance to previous models. The Air ...

The NBA banned Michael Jordan's red and black basketball shoes, and Nike turned it into a marketing masterclass. Currently, Jordan Brand is halfway through its year-long celebration.

By Contributing Writer As moviegoers celebrate the 36th anniversary of Spike Lee’s ‘Do The Right Thing’, the groundbreaking film is still remembe ...

It’s history; the Air Jordan series has hit the big number forty. The model was recently leaked, and the Air Jordan 40 has ...

Art Chansky ponders the possibility of an even more lucrative partnership between Michael Jordan and UNC men's basketball.

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

Zion’s first signature shoe, the Jordan Zion 1, was released in 2021. The design of the shoe matched his style of play. It was built to support strong movements and quick jumps.

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to revive the brand's basketball shoes.