Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...

The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and would ...

A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels ...

Park & Battery’s Michael Ruby has overseen many a rebrand, but never a re-rebrand. Curious as ever, he looks at why Abrdn ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.

The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it ...

Abrdn has rounded out a bumper year with a return to profit and a total revamp of its brand. The company announced it will ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove distractions”.