News

McDonald’s launched its biggest marketing campaign in history. It worked
McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...
RBOA celebrates 40 years of public relations, marketing and shaping campaigns
Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...
Social media ablaze as new Beyoncé jeans ad drops after Sydney Sweeney controversy
Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.
Sydney Sweeney is everywhere, from soap to jeans. A look at her viral ad campaigns.
Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.
Ralph Lauren’s New Marketing Campaign Is a Master Class in World Building
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
Trump gushes about ‘HOTTEST’ Sydney Sweeney ad campaign — and says Taylor Swift ‘NO LONGER HOT’ thanks to him
President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...
Campaign Live11m
Four agency groups in race to win Jaguar Land Rover global marketing account
Four agency groups are competing to win Jaguar Land Rover’s global integrated marketing account. Campaign understands that ...
KUNC4d
The ad campaign that launched a thousand critiques: Sydney Sweeney's jeans
One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...
Forbes2y
How To Measure The Success Of Your Marketing Campaigns - Forbes
Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.