Apple's updated Mac processors target heavy local AI workloads, with on-device AI muscle, scads of unified memory, and architecture changes built to run cutting-edge models on your desk.

Apple unveils Apple Intelligence AI platform across devices, driving engagement and future upgrades. Find out why AAPL stock is a Buy.

The company also argued that its on-device models offer consumers more privacy.

New CEO John Ternus says you already have your personal AI device. It’s called an iPhone.

Apple is giving creators more control over light and depth of field, along with a new way to verify that an image came from a real camera.

Apple’s dedication to doing as much AI on its devices as possible was on full display during its presentation of the new A20 Pro chip, which power the company’s new iPhone 18 Pro and iPhone 18 Pro Max.

Apple’s event puts new CEO John Ternus in focus as investors watch whether he will make decisions Tim Cook would not and shift Apple’s strategy in the AI era.

Wall Street obsesses over the hyperscalers burning billions on AI infrastructure, but one mega-cap with 2.5 billion active devices keeps getting left out of the conversation, and that oversight may be exactly where the opportunity hides.