If you want to save money, stick with the iPhone 17 Pro — plain and simple. The iPhone 17 Pro has a purchase price of $1,099 for the 256GB base model, while the iPhone 18 Pro starts at $1,199. The difference is $100 for what is a modest, iterative upgrade.

Product launches show cost-conscious consumers remain a focus for the iPhone maker.

The base iPhone 17, iPhone Air, and iPhone 17e are now $100 more expensive. The iPhone 17 Pro models, meanwhile, have been discontinued.

Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)

Starting with design, both models carry over the same “candy bar” silhouette introduced with last year’s iPhone 17 Pro. That unmistakable camera plateau on the back, the triangular lens arrangement, and the dual-tone glass-and-metal rear panel all return virtually unchanged.

Apple held its annual product event on Wednesday as customers worldwide watched for fresh products as well as the debut of Apple CEO John Ternus.The company unveiled the latest models of its smartphone: iPhone 18 Pro and iPhone 18 Pro Max.