With the iPhone 18 Pro launch, Apple will set the smartphone agenda with its approach to mobile artificial intelligence, foldable smartphones, and retail release dates.

I got the iPhone 17 Pro Max last fall, and to be brutally honest, none of the iPhone 18 Pro Max rumors have convinced me it’s worth upgrading again this year. The new iPhone sounds better, of course, in all the predictable ways: a faster chip, better cameras, a smaller Dynamic Island, and potentially longer battery life.

The only other phone we see is a dark-blue iPhone 17 Pro Max, which the poster holds against the Dark Cherry 18 Pro Max for comparison.

The next iPhone Pro lineup might not repeat any colors from last year, with silver reportedly not in production.

In the final round of our Big Guessing Game, you shared your predictions on the iPhone event to win a new Apple Watch. Here are the final results.

Apple is set to unveil the iPhone 18 Pro and iPhone 18 Pro Max during its event on Wednesday, September 9. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes,

Apple Inc. will focus its September launch event on the iPhone 18 Pro, Pro Max, and a new foldable iPhone Ultra. Click here to read more on AAPL stock.

The Pixel 11 Pro XL starts with 12GB of RAM and 256GB of storage, while higher-storage versions are expected to offer 16GB of RAM. The iPhone 18 Pro Max is expected to offer 12GB of RAM across storage configurations, potentially ranging from 256GB to as much as 2TB.