The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to ...

Here are the latest dates and locations of the Coca Cola Christmas Truck Tour 2024 revealed, including the latest stops in ...

Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes ...

Coca-Cola's latest AI-generated ad has ignited controversy online, raising questions about creativity and ethics in ...

DPR&Co Advertising Co-Founder Richard Ralphsmith says generative AI has been the “biggest story” in advertising over the last ...

A survey of more than 4,000 UK workers found that 38 percent believe AI is directly responsible for increased efficiency in ...

Campaign aimed at encouraging donations to grant life-changing wishes for children battling critical illnesses tops DAIVID’s Holiday Ads Chart SEATTLE — December 3, 2024 – A heartwarming campaign from ...

Eric Shamlin will spearhead Secret Level, the nascent studio behind one of Coca-Cola’s first AI-generated TV spots.

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

Adobe and Amazon Web Services (AWS) expand partnership to make Adobe Experience Platform (AEP) available on AWS, empowering brands to deepen customer relationships through precise personalization AEP ...

We explore how AI is being used in marketing, the benefits and key use cases, as well as concerns and how marketers can best ...