Coca-Cola's latest AI-generated ad has ignited controversy online, raising questions about creativity and ethics in ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

Amid the search for Hannah Kobayashi, 30, who vanished during a layover in Los Angeles last month, investigators announced on ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

DPR&Co Advertising Co-Founder Richard Ralphsmith says generative AI has been the “biggest story” in advertising over the last ...

The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the ...

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes ...

Attempting to bring back the magic of years past with its AI-generated Christmas spots, the company wanted to recreate its ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

(CNN) - Coca-Cola is getting something it didn’t want for the holidays: backlash. The soft drink company’s new holiday ...