In the digital era, influencers are no longer limited to just plain content creators but have also transformed as brand ...

The 2025 guide will offer essential insights for planners at agencies, brands, and clients looking to integrate gaming and ...

Is tennis the unserved hero of sports sponsorship? Brands across industries are looking to tap into the sport’s growing ...

Ben Francis is opening a huge Gymshark store in SoHo that will be a flagship for the workout clothing retailer.

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...

Many creators generate income through brand collaborations, ad partnerships, affiliate marketing, subscriptions, and their ...

It's your favorite book influencer's favorite book. Galley brags are hot across social media, and it's changing the way new ...

Revolve Group reported better-than-expected fourth-quarter earnings with significant gains in revenue and earnings per share.

Video editing, web design, no code apps and user-generated content are all promising side hustles that can be transformed ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

The paper concludes that "organizations must recognize their accountability for the actions of AI-powered virtual influencers ...

New York Attorney General Letitia James accuses 13 e-cigarette companies of illegally selling flavored vapes and targeting young kids.