According to Hemant Malik, Wholetime Director, ITC, the addition of Prasuma into ITC’s portfolio will help it build a full stack of frozen and ready-to-cook foods portfolio. The move aligns with its ITC Next strategy coined by its Chairman Sanjiv Puri.

ITC has signed definitive agreements for the acquisition of Prasuma1, a player in the frozen, chilled and ready-to-cook foods space in India. It operates through the ‘Prasuma’, ‘Meatigo by Prasuma', and ‘Prasuma Momo Kitchen’ brands. It will acquire a 100% stake in Prasuma over three years, said a joint statement.

FMCG giant ITC has signed definitive agreements to acquire 100% stake in D2C meat delivery startup Meatigo’s parent Prasuma.

This acquisition will further fortify ITC’s presence in these future-facing categories, with current annual market size of over ₹10,000 crore and poised for rapid growth in the years ahead.

ITC is acquiring Prasuma, a frozen and ready-to-cook food brand known for its momos and deli meats. The move strengthens ITC’s presence in India's growing frozen food market.