Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as “Barbie pink” amid a ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...