The Canned Tomatoes That Are Worth The Costco Trip Alone Top 10 Things Only Adults Notice in The Wizard of Oz Jaguar’s ...

Rebranding is risky for any company; if done correctly, it can modernise the brand image, expand into emerging markets, ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as “Barbie pink” amid a ...

The bold look of Jaguar's latest design has drawn plenty of online criticism, but a shocking change was necessary for the moribund brand.

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...

But it was also a rebrand that drew scrutiny – and understandably so. This wasn’t just a minor design refresh, a tweak to a ...

Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...