With the original contract set to expire in 2027, the new 10-year extension means their partnership will last through 2038.

Nike has enlisted Sha'Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...

In an industry where collaborations often feel forced, Latto ‘s latest venture with Drake’s NOCTA label breaks the mold. The ...

Drake and Matte Babel’s NOCTA is tapping in with none other than Big Mama herself – Latto – as well as speed queen Sha’Carri ...

At the time of writing, Jordan Brand has yet to confirm that a “Sail” rendition of the Air Jordan 11 will be arriving next ...

Drake Releases New NOCTA x Nike Air Force 1 with Latto in Commercial Drake’s ongoing partnership with Nike reaches new ...