The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...

NEW YORK (AP) — The “Saturday Night Live” 50th anniversary celebration is NBC's most-watched prime-time entertainment ...

Only the Macy’s Thanksgiving Day Parade has been a bigger viewership draw in recent years, NBC said Monday. The viewership totals for the “Saturday Night Live” special, which opened with ...

NEW YORK (AP) — “Saturday Night Live” will follow up its 50th anniversary celebrations with new shows and some familiar faces ...

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