Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

In addition to coffee and tea, Sips offers smoothies, baked goods, and a "Winter Special" menu with unique drinks like the ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, ...

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Learn how to make an iced Matcha Latte at home in just three steps using ingredients like green tea powder, milk, and ice for ...