British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

Auto Trader says it has seen an increase in motorists looking for used Jags since the iconic British brand unveiled its ...

The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...

Jaguar’s new all-electric 4-door GT, based on the Type 00 concept, will be unveiled by late 2025 and arrive at showrooms ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

The Jaguar Type 00, presented in Miami on Monday, is described by the company as having "bold forms and exuberant proportions ...

JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...

Winston Churchill reputedly said ‘Success consists of going from failure to failure without loss of enthusiasm.’ This adage ...

But it was full steam ahead for its launch despite the recent backlash, with several stars in attendance for an event to ...

And you know what? They deserve to." Rawdon Glover, Jaguar's managing director, said the company wanted "to be bold and ...