India's smart TV ad inventory has outpaced demand. Here's why CTV fill rates are falling, and what it means for advertisers ...
Quick commerce ad inventory is hitting a ceiling. Here's how retail media's second wave is reshaping platforms, data, and ...
InMobi opened Buyer Hub to agencies with an AI agent built in. A timeline of the fourteen-month bet and the ROI evidence ...
Independent brand and creative agency Curry Nation has added a clutch of new businesses to its portfolio over the past few ...
Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition ...
New D2C brands are skipping flat influencer fees for commission-based affiliate launches. Here's how the model works, and ...
Global AI personalisation adoption hits 92%, but Indian brands lag on data, real-time tech and talent. Here's where the real ...
Why India's 860+ AdTech startups have outpaced marketers' ability to vet them—and what real vendor consolidation will look ...
A year into India's WAVES platform, has government backing actually moved creator economics, or just built a better stage for ...
Why brands are pulling CTV ad budgets back to mobile, and what it means for measurement, sequencing, and India's cross-screen ...
Leveraging Huella Services’ NEXad for an interactive Connected TV (CTV) campaign, KRBL, the world’s largest Basmati rice exporter, brought its “Top-Class Choice” positioning to life for its flagship ...
Pepsi®, one of the most iconic brands from the house of PepsiCo India, has welcomed the country’s Gen Z icons Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the start of Pepsi ...
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