India's smart TV ad inventory has outpaced demand. Here's why CTV fill rates are falling, and what it means for advertisers ...
InMobi opened Buyer Hub to agencies with an AI agent built in. A timeline of the fourteen-month bet and the ROI evidence ...
Quick commerce ad inventory is hitting a ceiling. Here's how retail media's second wave is reshaping platforms, data, and ...
Independent brand and creative agency Curry Nation has added a clutch of new businesses to its portfolio over the past few ...
New D2C brands are skipping flat influencer fees for commission-based affiliate launches. Here's how the model works, and ...
Global AI personalisation adoption hits 92%, but Indian brands lag on data, real-time tech and talent. Here's where the real ...
Why India's 860+ AdTech startups have outpaced marketers' ability to vet them—and what real vendor consolidation will look ...
A year into India's WAVES platform, has government backing actually moved creator economics, or just built a better stage for ...
Why brands are pulling CTV ad budgets back to mobile, and what it means for measurement, sequencing, and India's cross-screen ...
Faster payments, clearer contracts and standardised platforms are reshaping India's influencer economy in 2026. Here's what's really changing.
Diwali 2026 ad spend data reveals a longer festive runway, a digital-first majority, and heavy category concentration. Here's ...
Influencer marketing has spent much of the last decade trying to prove that it belongs in the same conversation as mainstream advertising. In 2026, that debate is beginning to feel outdated. The ...
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