Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI In the last last year, Whoop raised $575 million at a ...

The future belongs to the businesses that see what’s coming before everyone else. The 2026 ATN Innovation Summit brought together the brightest minds across fitness, wellness, health, hospitality and ...

New chief development officer Jon Eckman says Chuze will initially aim to open more gyms in states where it already operates, but he’s not ruling… ...

Gold’s Gym is ditching its co-CEO model, appointing Brad Reynolds as its lone chief executive as it promises a “fundamental transformation” in franchise operations Gold’s Gym has appointed Brad ...

Peloton is reviving one of its most popular training plans with HiLit+, a refreshed version of instructor Rebecca Kennedy’s high-intensity, low-impact program. The new seven-week progressive plan ...

Chris Rondeau sees parallels between Absolute Recomp, a brash, Dallas-based strength training chain and Planet Fitness. Not in terms of style, but in both brands’ ability to fill a gap in the industry ...

The 2026 Gym Equipment Design Awards revealed the top-performing machines that not only reflected quality, but also innovation and accessibility. The independent council of reviewers evaluated how ...

Vasa Fitness is hopping on the Pilates wave, bringing its own reformer classes to its facilities. The high-value, low-price (HVLP) gym operator is launching Studio Pilates, the fourth addition to its ...

A 100 million member target by 2030 is now squarely in sight, according to a new report on Europe’s fitness market The European fitness market closed 2025 with solid membership and revenue gains — and ...

Backed by a new multimillion-dollar investment, SLT plans to acquire select reformer-based Pilates studios with already-established client bases SLT (Strengthen Lengthen Tone) is making a bold push ...

Aqua Theon has landed funding for its OoMee drink line as investors dive into marine nutrition as an emerging wellness category Seven years ago, Alissa Miky was pitching seaweed as a drink, and people ...

From women’s longevity and “neurowellness” to the backlash against over-optimization, ATN breaks down the shifts set to define the booming global wellness economy this year NEW YORK — The wellness ...