Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

China’s diverse regional culinary landscape has long been a hallmark of its culture, but a new wave of regional specialties is gaining momentum, moving beyond cuisine to highlight grassroots, ...

Things have been looking brighter for brands eyeing China’s lower-tier cities. However a new report paints a vivid picture of daily life on the commercial streets of smaller Chinese cities, which ...

Bilibili, in partnership with CTR, has released its 2026 Youth Consumption Trends Report, confirming what many brands are sensing but not yet fully adapting to. China’s young consumers are no longer ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

想象一下，四月初上海的一天，天气开始转暖。你和几位朋友在公园里，春花盛开，气氛轻松愉快。有人恰到好处地提议：“要不要来瓶白葡萄酒？”大家没有犹豫，你在手机上下单了一瓶 长相思 ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

苹果最初原产于中亚山区的野林中，包括如今中国西北部地区。早在公元前 6000 年，人类就开始种植苹果，它们通过丝绸之路等古老贸易路线传播开来，被包括埃及人、罗马人在内的众多文明 ...

If you wandered into a shared studio space in Shanghai, Chengdu or Changsha on a recent weekend, you may have stumbled upon an unusual sight: twenty strangers huddled around a long table, not for a ...

Two seemingly routine beauty brand sales rankings sparked fierce discussion in China. Released unofficially but widely circulated across WeChat groups, the images showed May 2025 sales performance ...