Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

中国国庆黄金周将从明日持续至10月7日，但今年的出游窗口远不止七天。中秋节假期为9月25日至27日，两个假期之间仅相隔三个工作日。只要请三天假，就能拼出长达13天的假期。 这一趋势已经 ...

China’s National Day Golden Week runs from tomorrow to 7 October, but this year’s travel window is much larger. The Mid-Autumn holiday was celebrated from 25 to 27 September, leaving just three ...

Every parent who has taken their kid to a theme park will know how exhausting theme parks can be for caregivers, through queues, heat and repeated requests to buy things. Shanghai Legoland has added ...

AI让内容越来越容易复制，也让真实体验变得更加稀缺。vivo正在通过创作者社区，让真实的人重新成为品牌内容的核心 ...

Last month, we noted that AI is making content so cheap and easy to produce that spend on mediums less impacted by AI are soaring. Out of home media such as billboards, for example, is growing at more ...

Elon Musk’s mother Maye’s recent visit to MINISO was followed by an appearance with a CHOUCHOU toy hanging from her bag. What might look like another piece of celebrity-driven publicity, points to a ...