It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

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And trust is everything in healthcare. SEO is just the delivery mechanism. The real service is clarity, care, and credibility ...

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Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

In 2023, Jasmeet Singh wasn’t brought into HUSCO just to “modernize I.T.” He was tasked with something deeper: transforming a ...

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

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In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...

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Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.