As experiential budgets grow, marketers are moving from attendance and engagement metrics to brand impact, customer intent and measurable business outcomes Experiential marketing in India is entering ...

The integrated campaign positions the new Kylaq Sportline around the restless energy of a generation that chooses to carve its own path Škoda Auto India and BBH India have launched ‘For the Restless’, ...

The third edition of Hyundai’s customer engagement initiative will run from October to December, featuring family entertainment, live experiences, interactive activities and community-led experiences ...

As MICE, weddings, concerts and cultural experiences grow, hotels are rethinking restaurants, lawns, lounges and event spaces as year-round touchpoints for guests, businesses and local communities A ...

Hosted at 24/7 Bar, The LaLiT New Delhi, The Doll House brought together beauty, drag, music and performance for a Dolly Parton-inspired night under Kitty Su’s Pure Love Friday Delhi's nightlife took ...

The Mumbai-based venture will offer end-to-end wedding planning, design, production and storytelling services across India and select international destinations Bizspoke and Sol Production LLP have ...

The new Bengaluru-based practice will combine creative strategy, AI-enabled production, performance media and measurement through dentsu’s Results in a Box model Dentsu India has launched Dentsu ...

The 13th edition will bring international and domestic tourism buyers together in Kochi from September 24 to 27, with the state outlining plans to develop 100 new tourism destinations over the next ...

Executed by Posterscope India, the festive outdoor installation uses a moving swing, 3D elements and Havells Wires branding to create a visual Ganpati experience The festive season has prompted ...

Hotel operators and travel platforms report higher bookings, occupancies and room rates as business events, exhibitions, MICE activity and government movement drive demand across key Indian markets ...

The Leela Palaces, Hotels and Resorts has appointed Pradeep Kandari as General Manager of The Leela Gandhinagar and the Mahatma Mandir Exhibition and Convention Centre (MMCEC). Kandari brings more ...

Created by Quiet Storm, the campaign transforms familiar Starmix shapes into a butterfly, rocket and dinosaur across traditional and 3D OOH formats HARIBO has launched a new out-of-home (OOH) campaign ...