With YouTube's new AI tool rollout, both creators and brands need to be more strategic on how they balance human strategy.

At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the ...

Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance ...

Reporting live from the floor at PI LIVE 2026, Lauren Ingram's end of the funnel session taught us how to best optimise for ...

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Adtraction’s Simon Gustafson asks what AI visibility is worth, and to whom. Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

We spoke to Tota Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands 2026.

We heard from Benefit Cosmetics about how beauty brands are winning with creator marketing this week. Plus, Gymshark seemed ...

Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, ...

Few creator subcultures have demonstrated the raw commercial impact that #BookTok brings. What simply began as individual ...

At PI LIVE 2026, leaders Adam Ross, Santi Pierini, Sean Sewell and Todd Crawford joined Jennifer Goodwin onstage to discuss a 10x affiliate industry growth.

Peter Smith is UK Managing Director at Sovendus, a European leader in checkout marketing and brand partnerships, used by international brands including IKEA, Hello Fresh, and H&M.