Brand Licensing Europe is a key strategic opportunity for us to showcase our franchise priorities for the coming years, along with the opportunity to meet with existing and potential new partners, ...

Showcase Lens is a powerful new feature that lets fans quickly identify any Hot Wheels vehicle using their phone’s camera. Mattel Digital Studios has introduced Showcase Lens and Showcase Unlimited ...

A new collaboration brings the British bear to life through a childrenswear assortment inspired by Paddington’s style, appeal and adventurous spirit. Janie and Jack is partnering with Studiocanal Kids ...

The Horrible Histories brand has seen success for themed events at Beaulieu in Hampshire and Leeds Castle in Kent. Rocket Licensing, the licensing agent in the UK and Ireland for the children’s ...

The new Playmobil x Barbie collection will be available across Argos, Very and Hamleys, allowing children to create their own Dreamhouse adventures at home. Two popular play brands are coming together ...

The rebrand reflects a renewed focus on building a curriculum-aligned learning ecosystem spanning broadcast, digital platforms and physical products. Alphablocks, the creator of award-winning global ...

Until 2nd September, children visiting London Zoo will have the opportunity to take part in an array of Horrible Science-themed activities. Rocket Licensing, the licensing agent in the UK and Ireland ...

Smyths is bringing magic to its stores across the UK and Ireland this weekend with free Lego Dumbledore Office with Harry Potter sets. Smyths Toys Superstores is giving away free Harry Potter Lego ...

Fizz Creations will be transforming some of Hasbro’s most popular titles, including Monopoly and Operation, into a pocket-sized format. Fizz Creations has collaborated with Hasbro to develop a ...

The collaboration features products like the WWE The Rock Monster Truck and the WWE Raw Ring Collectors Set, and is available in the UK now. Playmobil has announced the launch of its exclusive line ...

The new touring family experience will open in Dallas this autumn before rolling into additional cities in 2027. Families will soon step into the world of Adventure Bay as Paramount Products & ...

BBC Studios’ Suzy Raia and XBox’s Bob Brennecke will both hold fireside chats, giving the BLE audience exclusive insight into two hugely successful global franchises. BBC Studios and XBox are the ...