The offering is designed to simplify media planning by bringing advertising opportunities across Channel 4 Sales' expanded ...
The acquisition will give Bauer access to established digital advertising locations in one of Europe’s largest OOH markets.
The latest quarterly net balance rose from +6.9 percent in Q2 2026, significantly exceeding the +3.0 percent balance of ...
AdXact, the demand-side platform (DSP) operated by AdXcelerant, has partnered with digital out-of-home (DOOH) supply-side ...
Under the agreement, Stagwell will provide ServiceNow with enterprise-wide access to The Machine, its AI-powered operating ...
Short-form videos and influencer content are emerging as key drivers of this transition, according to DoubleVerify’s 2026 ...
Organised by The One Club’s Young Ones Student Awards programmes and Education department, the initiative is nonpartisan and ...
The study, The Power of the Pause, found that pause ads achieved a 92 percent visual attention rate, compared with 87 percent for 30-second video ads and 76 percent for 15-second spots.