Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.

The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: marketing attribution for social media ...

In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.

BMW partnered with NVIDIA to enhance factory planning and operations with AI. Together they created a virtual factory, a digital twin of BMW’s production facilities. This allows BMW to simulate ...

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.

Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in ...